Luxury the Chinese Way: The Emergence of a New Competitive Scenario
Author:   S. Rovai
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2016
ISBN:  

9781349711239


Pages:   185
Publication Date:   27 August 2021
Format:   Paperback
Availability:   In Print   Availability explained
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Luxury the Chinese Way: The Emergence of a New Competitive Scenario


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Author:   S. Rovai
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2016
Weight:   0.261kg
ISBN:  

9781349711239


ISBN 10:   1349711233
Pages:   185
Publication Date:   27 August 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Serena Rovai is Professor and Director of International Relations at La Rochelle Business School, France, teaching and researching on Luxury Internationalisation Management. Previously she designed and managed the Fashion and Luxury specialisation programmes at Grenoble Ecole de Management, France and spent fifteen years in Asia, mainly in China, in various academic and managerial positions.

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