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OverviewThe large international brands often get all the attention when the potential of the Chinese luxury fever is discussed. Instead this book investigates the drivers of success for the numerous small international luxury brands that currently are flooding into China. Through a case study of two of the most progressive Scandinavian design firms in China - Georg Jensen and Rosendahl - 7 drivers of success for small- and medium-sized firms are identified. The book is based on field studies and interviews with executives from the case firms, Danish embassy executives and professors in China and Denmark. The objective is to make China more accessible to the many small and medium-sized enterprises that currently refrain from market entry because of the incalculable nature of China's 1.3 billion consumers. Full Product DetailsAuthor: Kasper Brandi PetersenPublisher: LAP Lambert Academic Publishing Imprint: LAP Lambert Academic Publishing Dimensions: Width: 15.20cm , Height: 0.60cm , Length: 22.90cm Weight: 0.145kg ISBN: 9783844395570ISBN 10: 3844395571 Pages: 92 Publication Date: 27 May 2011 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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