Overview

Authors Eric Noreen, Peter Brewer, and Ray Garrison have crafted a streamlined Managerial Accounting book that is perfect for non-accounting majors who intend to move into managerial positions by focusing on the fundamentals to develop the conceptual framework managers need to succeed. This is done by adhering to the three core standards: FOCUS Noreen/Brewer/Garrison pinpoint the key managerial concepts students will need in their future careers. With no journal entries or financial accounting topics to worry about, students can focus on the fundamental principles of managerial accounting. The manager approach in Noreen allows students to develop the conceptual framework needed to succeed, with a focus on decision making and analytical skills. RELEVANCE Building student interest with its insightful Business Focus vignettes opening each chapter, current In Business examples throughout the text, and tried-and-true end-of-chapter material, students will always see the real-world applicability of Noreen/Brewer/Garrison. BALANCE There is more than one type of business, and so Noreen/Brewer/Garrison covers a variety of business models, including nonprofit, retail, service, wholesale, and manufacturing organizations. Service company examples are highlighted with icons in the margins of the text.

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9781260480795

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Eric W. Noreen (B.A. University of Washington, M.B.A. and Ph.D. Stanford University) is the Ac-counting Circle Professor of Accounting, Fox School of Business, Temple University. He has taught at INSEAD in France and the Hong Kong Institute of Science and Technology. An award-winning certified management accountant, he has served as associate editor of The Accounting Review and the Journal of Accounting and Economics, and has published his research in important accounting journals. He has also won a number of awards from students for his teach-ing. Peter C. Brewer (B.S. Penn State University, M.S. University of Virginia, Ph.D. University of Tennessee) is a professor in the Department of Accountancy at Miami University, Oxford, Ohio. He has published widely in academic business journals, and several of his articles have won major awards. He serves on several editorial boards of journals specializing in accounting education, and has received awards for teaching excellence from Miami University's school of business and from its student government. He is a leading thinker in undergraduate management accounting curriculum innovation and is a frequent presenter at various professional and academic conferences. A former auditor, he continues as a consultant on case writing to numerous firms. Ray H. Garrison (B.S. and M.S. Brigham Young University, D.B.A. Indiana University) is emeritus Professor of Accounting at Brigham Young University, Provo, Utah. As a certified public accountant, he has been involved in management consulting work with both national and regional accounting firms. He has published articles in The Accounting Review, Management Accounting, and other professional journals. Innovation in the classroom has earned him the Karl G. Maeser Distinguished Teaching Award from Brigham Young University.

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