Overview

Schultz/Harms: Connect Master: Business Communication is built on a foundation that delivers frameworks and patterns to empower students to think strategically about how to communicate effectively in the workplace. This digital course experience gives students actionable opportunities to move from remembering skills-based communication competencies to formulating sophisticated communicated strategies. It achieves this through a recursive process that guides students through crafting, revising, and delivering effective, efficient messages for a variety of compelling Business Communication scenarios. Supported with a heavy integration of real-world business examples, Connect Master Business Communication delivers concise, bite-sized content that provides maximum flexibility for instructors.

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9780077507770

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Heidi Schultz is a professor of Management and Corporate Communication and teaches business communication and storytelling. Her six-word story sums up her devotion to her students: ""Once my student, always my student."" Her current interests and research focus on the relationship between rhetorical patterns and writing quickly, storytelling in the corporate setting, and the impact of music intervention in high-stakes presentations. Dr. Schultz started the Business Communication Center at UNC Kenan-Flagler in 1997. It has grown to serve the communication needs of all business students. She is the former director of the Writing Center at UNC-Chapel Hill. She received her PhD from UNC-Chapel Hill, MA from UNC-Charlotte and BA from Lenoir-Rhyne College. Patricia Harms is a professor of Management and Corporate Communication and teaches written and oral communication. Her research interests are visual rhetoric and slide design, performance feedback, online learning, and revision in business writing. In many courses she uses a hybrid teaching model that unites traditional face-to-face classroom with distance technology found in the workplace. She is the Southeastern U.S. Regional Vice President for the Association for Business Communication and serves on the review board for Business and Professional Communication Quarterly. She received her PhD in rhetoric and professional communication and her MA in business and technical communication from Iowa State University, and her BSN from the University of Pennsylvania.

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