Overview

Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Kotler identifies 14 shortcomings of today's democracy and confronts this gloomy outlook with some potential solutions and a positive message; that a brighter future awaits if we can come together and save democracy from its decline. Encouraging readers to join the conversation, exercise their free speech and get on top of the issues that affect their lives regardless of nationality or political persuasion. Suitable for students across a broad range of courses including Political Science, Politics, Political Marketing and Critical Management/Sociology. An accompanying website (www.democracyindecline.com) invites those interested to help find and publish thoughtful articles that aid our understanding of what is happening and what can be done to improve democracies around the world.

Full Product Details

Author:   Philip Kotler
Publisher:   SAGE Publications India Pvt Ltd
Imprint:   SAGE Publications India Pvt Ltd
Dimensions:   Width: 15.80cm , Height: 1.10cm , Length: 24.10cm
Weight:   0.295kg
ISBN:  

9789386446985

ISBN 10:   9386446987
Pages:   184
Publication Date:   20 June 2017
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Language:   Hindi

Table of Contents

Reviews

This book covers an astonishing range of critical topics in a lively and highly accessible style. With its thought-provoking proposals for progress, it is a great resource for people who want to creatively rethink modern democracy. -- Arthur Lupia A fresh perspective at a moment when new insights are sorely needed, Democracy in Decline will prompt robust debate among scholars, practitioners, and engaged citizens. -- Daniel Diermeier

Author Information

Philip Kotler is the S. C. Johnson and Son Distinguished Professor International Marketing at the Kellogg School of Management, Northwestern University. His most recent book, Confronting Capitalism: Real Solutions for a Troubled Economic System (2015) calls for both strong economic growth and a better sharing of the gains of economic growth. Professor Kotler is the author of over 50 books on markets and marketing. Trained as an economist at the University of Chicago (under Nobel Laureate, Milton Friedman) and at M.I.T. (under Nobel Laureates, Paul Samuelson and Robert Solow), he has applied his economic knowledge to how markets and marketing works was an early developer of modern marketing and the emerging field of behavioural economics. As an expert on how buyers make their buying decisions, he broadened marketing to explain how buyers make their voting decisions on all kinds of issues.

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