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OverviewLuxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in front of a flat-screen plasma TV. In Living It Up, sharp-eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury -- what it is, who defines it, and why we can't seem to get enough of it. In recent years, says Twitchell, luxury spending has grown much faster than overall spending -- and it continues to grow despite the economic recession. Luxury has become such a powerful marketing force that it cuts across every layer of society, spawning a magazine devoted to spas, cashmere bedspreads on sale at Kmart, and a dazzling array of bottled waters. Twitchell says that the democratization of luxury has had a unifying effect on culture. Luxury items tell a story that we want to identify with, and more people than ever aspire to the story of Ralph Lauren's Polo or Patek Philippe. Shopping itself is no longer a chore but a transcendent experience in which we shop not so much for goods as for an identity. Sharply observed and wickedly funny, Living It Up is a revealing and entertaining examination of why we are all part of the cult of luxur Full Product DetailsAuthor: TWITCHELLPublisher: Simon & Schuster Imprint: Simon & Schuster Dimensions: Width: 14.10cm , Height: 2.00cm , Length: 21.40cm Weight: 0.349kg ISBN: 9780743245067ISBN 10: 0743245067 Pages: 320 Publication Date: 02 July 2003 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Out of print, replaced by POD We will order this item for you from a manufatured on demand supplier. Table of ContentsReviews<i>BusinessWeek</i> Here's a book for people who like their airline tickets first class and their champagne vintage. Janet Maslin The New York Times An engaging addition to the growing field of Luxe Lit. BusinessWeek Here's a book for people who like their airline tickets first class and their champagne vintage. Janet Maslin The New York Times An engaging addition to the growing field of Luxe Lit. BusinessWeek Here's a book for people who like their airline tickets first class and their champagne vintage. BusinessWeek Here's a book for people who like their airline tickets first class and their champagne vintage. Janet Maslin The New York Times An engaging addition to the growing field of Luxe Lit. Janet Maslin The New York Times An engaging addition to the growing field of Luxe Lit. BusinessWeek Here's a book for people who like their airline tickets first class and their champagne vintage. BusinessWeek Here's a book for people who like their airline tickets first class and their champagne vintage. Author InformationJames B. Twitchell is professor of English and advertising at the University of Florida. He is the author of several books on English literature, culture, marketing, and advertising, most recently Living It Up: America's Love Affair with Luxury. Tab Content 6Author Website:Countries AvailableAll regions |