Overview

"Living By Your Wits presents the principles of profit in plain language, illustrated by real-life stories, with a Discussion Guide that challenges you to: Connect with your passion, strengths, and creativity Find and focus on profit sweet spots Define the ""perfect-fit customer"" who's willing to pay a premium See cash flow as a value stream, from first contact to cash in the bank Find the ""compelling value difference"" that allows for premium pricing Implement a strategic plan to move up the profit food chain Develop a profit-driven dream team Build sustained profits, create wealth and a sellable business"

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9780578694054

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Reviews

"""There are no mega CEOs with oversize egos in this guidebook. The examples are of everyday people pursuing their dreams of entrepreneurship. The real-life examples make the concepts easy to understand and fun to read about. This book focuses on enhancing personal creativity and living in a happier mind-set than ""living by your wits."" "" ""This guide doesn't focus on ideas and terms found in the typical accounting text. Don't be fooled by his CPA title. Perspective readers with limited knowledge of complicated business practice will be led step-by-step through simple examples."" ""Morrison writes honestly to connect with small business owners using plain English. It's what makes this guide stand out from others on the bookshelf for do-it-yourself business books. You won't be overwhelmed by business jargon."" ""Living By Your Wits is a successful business book because it reads like advice from an old friend over a cup of coffee. The discussion guide at the end of each chapter contains templates that can be used again and again. All you need is a copier."""

Author Information

"After a career as a solo CPA, Morrison decided to pass along both stories and business insights of interest to small-business owners. The genesis of the book began as a column of stories written for the Sacramento Business Journal. After the columns, came a financial workshop ""The 3-Day MBA"", which led to a series of workshops under the banner of The Profit Process. (R) In a way, Living By Your Wits is both a guidebook and memoir. In the The Profit Process(R), he developed an effective system for small-business owners to discover hidden sources of profit and cash flow in entrepreneurial and family owned businesses with revenues up to $25 million. In short, Morrison helped clients create wealth and the tools to step-up and play on a larger stage. In addition to a CPA certificate, Morrison holds an MBA from Stanford University, and was a Certified Management Accountant (CMA) with the Institute of Management Accountants. He was a lecturer at CSU, Chico, at UC Davis Extension and for the California Society CPAs. He has appeared on the NBC's Nightly News and has been quoted in the New York Times."

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