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OverviewScarcity hypothesis is the cornerstone of traditional economic theory. However, in the digital era, new products such as Windows, Android, and Wechat have been introduced to the market. Traditional economic theory may not be able to explain various nez economic phenomena in the digital era. This book creatively proposes the concept of limitless supply and then discusses its implications for economy at both macro and micro-levels.It analyses and summarizes the basic features of limitless supply products, and compares the differences and similarities of how limited supply and limitless supply products are manufactured and marketed. The book also provides reasons for why manufacturers of limitless supply products create intangible assets. It argues that the scale of an enterprise producing limitless supply products depends on the number of users, whereas the scale of an enterprise producing limited supply products depends on the production capacity.This book is mainly written to construct a preliminary, simple, yet relatively comprehensive economic theory framework for limitless supply, and to interpret the phenomena and corporate behaviour. It further explores how enterprises providing limitless supply products grow financially. It also proposes the fundamental difference in growth models between enterprises providing limitless supply products and those providing limited supply products. The book also looks at how growth models can achieve fission growth. Full Product DetailsAuthor: Chunsheng Zhou (Cheung Kong Graduate School Of Business, China) , Xiuhai Hu (Peking Univ, China)Publisher: World Scientific Publishing Co Pte Ltd Imprint: World Scientific Publishing Co Pte Ltd ISBN: 9789811247156ISBN 10: 9811247153 Pages: 176 Publication Date: 17 May 2022 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |