Overview

Full Product Details

Author:   Mark Bergen
Publisher:   Penguin Books Ltd
Imprint:   Penguin Books Ltd
Dimensions:   Width: 12.90cm , Height: 3.50cm , Length: 19.80cm
Weight:   0.500kg
ISBN:  

9780241468296

ISBN 10:   0241468299
Pages:   320
Publication Date:   08 February 2024
Audience:   General/trade ,  Professional and scholarly ,  College/higher education ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
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Table of Contents

Reviews

A must-read, unparalleled in its access to the inner thoughts and workings of the people and departments that dictated what content can be seen and what can't. -- Chris Stokel-Walker * The New Scientist * Mark Bergen has delivered the definitive look at how YouTube came to be and how the service has forever changed our society. Like, Comment, Subscribe takes the reader on a journey as a small, whimsical idea morphs into something that alters our collective culture in the most profound of ways-for better and for worse. -- Ashlee Vance, author of Elon Musk: Tesla, SpaceX and the Quest for a Fantastic Future The intricately-reported, elegantly-crafted story of a website that came out of nowhere and changed everything. -- Brad Stone, author of The Everything Store and Amazon Unbound An absorbing, alarming and essential modern histroy of Silicon Valley's supersized platform age. YouTube has redefined celebrity, upended entertainment and politics, and unleashed the best and worst of humanity online. Mark Bergen's deeply reported page-turner takes us on the company's journey from scrappy startup to internet juggernaut, revealing the dark consequences of the pursuit of growth at any cost. -- Margaret O'Mara, author of The Code: Silicon Valley and the Remaking of America

Author Information

Mark Bergen is an award-winning tech journalist at Bloomberg News. One of the world's foremost experts on everything to do with Google and YouTube, he has been covering the company for over half a decade and has personally profiled executives including CEO Sundar Pichai, CBO Philipp Schindler, CFO Ruth Porat and Alphabet boss Larry Page. His work has been printed in the New York Times, the Wall Street Journal, Time, Reuters and the NewYorker, while he also regularly appears on CNBC, Bloomberg TV/Radio, NPR and several other media outlets.

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