Overview

On-camera insecurities and fears are common for many professionals and can keep them from growing their confidence and their business through the power of the media. Lights, Camera, Action gives practical advice and techniques to help achieve on-camera and communication skills to be a leader in today’s virtual world. After completing Lights, Camera, Action, readers will know how to deliver a concise message and be confident and ready for the various media platforms including Network TV interviews, podcasts and video marketing. They will also be ready to stand out in their virtual meetings with their introduction and messaging skills. Readers will be ready to utilize media opportunities for growth and visibility for their business of any industry.

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9781631954955

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Amy Scruggs uses her twenty years as a TV host, corporate spokesperson, recording artist, media professional and business executive to help others learn how to present a polished and professional image while communicating a concise and impactful message. Virtual Presentation Skills have become one of the most important tools to have as a businessperson and has become the primary mode of branding, marketing and messaging today. As a Media Coach, Amy provides practical advice and techniques to help anyone achieve greater confidence & skills to master today’s digital world. Amy has an impressive twenty-year career bridging both the entertainment world with today’s digital business world. She is the current Host of a national TV Show, “Financing the American Dream” on CNBC. She is also a Media Executive with Mutual of Omaha Mortgage and advises private clients, entrepreneurs and startup companies on messaging, branding and how to develop a successful on-camera presence.

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