|
|
|||
|
||||
OverviewDigital transformation, alongside social media channels, influences policymaking. The aim of this research is to build knowledge of the consequences of digital transformation on lobbying at German federal level. This analysis uncovers how digital lobbying works in Germany and how it changes classic lobbying communication within the political sphere. Taking a grounded theory approach, the study addresses both communicating sides: lobbyists, on the one hand, and members of the German Bundestag and their employees, on the other. A profound understanding of, and differentiation between, lobbying and digital lobbying is gained through a first data-gathering step of 15 interviews with representatives of both the political and lobbying sides. The study extends previous analyses by supplementing the findings with ethnographic data from the researcher’s experience of working as an employee of a member of the German Bundestag. Final conclusions were drawn by presenting these results in the second data-gathering step, during four (digital) focus groups with the political side and three with agency, association, and corporate lobbyists from Berlin. The analysis uncovers a power shift in lobbying communication and a novel communication direction. Full Product DetailsAuthor: Kathrin KuhnPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer Gabler Edition: 1st ed. 2023 Weight: 0.313kg ISBN: 9783658438975ISBN 10: 3658438975 Pages: 219 Publication Date: 02 February 2024 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsIntroduction and Background.- Literature Review.- Research Methodology.- Findings and Analysis.- Discussion and Conclusion.- Further Research.ReviewsAuthor InformationDr. Kathrin Kuhn (née Stürmer) completed her doctorate at Munster Technological University in Ireland in cooperation with Darmstadt University of Applied Sciences. She is a business consultant for strategic and political communication and works as a university lecturer for communication in Darmstadt. Tab Content 6Author Website:Countries AvailableAll regions |