Overview

"Language isn't just about conveying information. It carries hidden baggage - attitudes towards the speaker, the listener, and even the world itself. These attitudes can be subtle, like the lightness of a feather. Imagine describing a situation as ""bright"" or ""illuminating."" These words paint a positive picture, suggesting clarity and understanding. Conversely, terms like ""dim"" or ""shadowy"" cast a darker tone, hinting at confusion or negativity. Light-based metaphors aren't the only ones. Formal language can feel heavy and authoritative, while informal speech is light and casual. Even slang, with its playful nature, sheds a lighthearted perspective. Our choice of words isn't random. By understanding the subtle weight of language, we can illuminate hidden meanings and craft messages that land with precisely the right touch."

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9783384226907

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