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9781933820842

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A must-read for anyone who designs in service to the real world. -- Lauren Liss, Assistant Professor, Columbia College Chicago Katie Swindler does a brilliant job of breaking down our stress response, with vivid stories that demonstrate how the systems we create can help or hinder at critical times. -- Carolyn Chandler, coauthor, A Project Guide to UX Design and Adventures in Experience Design To gain amazing insight from Swindler's excellent book, you don't need to be someone who designs for people in extremis. You just need to be someone who designs for people under stress, which is, of course, everybody. -- Jon Bloom, Ph.D., Staff Conversation Designer, Google You'll be returning to this one again and again. -- Melissa Smith, PhD, UX Researcher, YouTube

"""Katie Swindler does a brilliant job of breaking down our stress response, with vivid stories that demonstrate how the systems we create can help or hinder at critical times.""-- Carolyn Chandler, coauthor, A Project Guide to UX Design and Adventures in Experience Design ""To gain amazing insight from Swindler's excellent book, you don't need to be someone who designs for people>in extremis. You just need to be someone who designs for people under stress, which is, of course, everybody.""-- Jon Bloom, Ph.D., Staff Conversation Designer, Google ""A must-read for anyone who designs in service to the real world."" -- Lauren Liss, Assistant Professor, Columbia College Chicago ""You'll be returning to this one again and again."" -- Melissa Smith, PhD, UX Researcher, YouTube"

"""A must-read for anyone who designs in service to the real world."" -- Lauren Liss, Assistant Professor, Columbia College Chicago ""Katie Swindler does a brilliant job of breaking down our stress response, with vivid stories that demonstrate how the systems we create can help or hinder at critical times."" -- Carolyn Chandler, coauthor, A Project Guide to UX Design and Adventures in Experience Design ""To gain amazing insight from Swindler's excellent book, you don't need to be someone who designs for people in extremis. You just need to be someone who designs for people under stress, which is, of course, everybody."" -- Jon Bloom, Ph.D., Staff Conversation Designer, Google ""You'll be returning to this one again and again."" -- Melissa Smith, PhD, UX Researcher, YouTube"

Author Information

Katie Swindler is a user experience strategist who writes and speaks on topics related to human-centered design. She was originally educated as a theater director, and because of that, she brings a unique perspective to digital work. She believes that if brands want to truly connect with consumers, they must combine emotion, utility, storytelling, and technology to fulfill real human needs. Katie is currently the Design Strategist for Allstate Insurance's Innovation group, guiding the design of new products and services. Prior to joining Allstate, she was a UX Director at FCB Chicago, where she was the UX lead on the 2016 global redesign of JackDaniels.com, as well as the lead experience designer for many other clients such as Cox Communications, Meow Mix, and Toyota Financial Services. Katie is an experienced presenter who has spoken on UX topics internationally at design industry events such as SXSW Interactive and IxDA Interaction. She lives in Chicago with her husband, Jacob, daughter, Olive, and their snuggly pup, Rocket Rainbow.

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