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OverviewWhether you are a student, professional or just an interested reader intrigued about typography, design, art, logos, and copywriting, you will find this fully-illustrated book an informative look into the inner workings of what makes advertising succeed. From combining the key elements of copy plus art to build an advertisement, through its presentation and into billing (and a lot in between), LEYSEN/JOHNSTON Advertising presents samples of award winning ads, and shares behind the scenes anecdotes of how certain concepts were developed. Full Product DetailsAuthor: Mark LeysenPublisher: IngramSpark Imprint: IngramSpark Dimensions: Width: 18.90cm , Height: 0.50cm , Length: 24.60cm Weight: 0.191kg ISBN: 9781088156612ISBN 10: 1088156614 Pages: 72 Publication Date: 20 June 2023 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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