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OverviewUlrich Lichtenthaler analyzes the main challenges of externally leveraging technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of external technology commercialization in more than 150 European firms. He presents a detailed benchmarking analysis and empirically identifies success factors for the management of external technology exploitation. Full Product DetailsAuthor: Ulrich Lichtenthaler , Prof. Dr. Holger ErnstPublisher: Deutscher Universitats-Verlag Imprint: Deutscher Universitats-Verlag Edition: 2006 ed. Volume: 53 Dimensions: Width: 14.80cm , Height: 1.90cm , Length: 21.00cm Weight: 0.470kg ISBN: 9783835004566ISBN 10: 3835004565 Pages: 339 Publication Date: 26 September 2006 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Language: English Table of ContentsTheoretical foundations of external technology commercialization Conceptual framework and hypotheses Design and results of the empirical study Discussion and conclusionReviewsAuthor InformationDr. Ulrich Lichtenthaler ist Wissenschaftlicher Assistent am Lehrstuhl für Technologie- und Innovationsmanagement an der WHU - Otto Beisheim School of Management Tab Content 6Author Website:Countries AvailableAll regions |
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