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Dr Iris Efthymiou is a thought leader, university lecturer, and author of 17 books, specializing in AI ethics and behavioural health economics. Passionate about bridging technology and humanity, she advocates for ethical AI and user-centred design to enhance well-being and education in the digital age. She has served as a college director, founded a Public Affairs consultancy, worked with global leaders, and spoken at the UN in Geneva. She serves as an Academic Board Member of the LabHEM at the University of Piraeus, a Board Member of HAPSc and Guildhouse School in London, and a Member of the Business Intelligence Committee (BIC) of the All-Party Parliamentary Group on Artificial Intelligence (APPG AI) in the UK. She has published over 17 books, 40 articles, and Book chapters in peer-reviewed journals, and she is the Chief Editor of the Journal of Politics and Ethics in New Technologies and AI. She believes in equal opportunities, uniqueness, and the normality of imperfection! Iris has a Ph.D. in Behavioural Economics, a Master's in Health Economics and Management, and Bachelor's in Economics.

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