Overview

"The environment for marketing is evolving. Its importance is increasing, it's getting more tech-focused, it's branching out into new fields, and it's connecting with other departments more than it used to. Because the job in marketing is so dynamic and different daily-which is pretty much why we enjoy it-most teams find it extremely difficult to plan activities and campaigns within realistic and predictable periods. Rather, the majority of teams depend on outside partners, agencies, and consultants. We understand that marketing needs a new image to go along with its strong personality to increase output and break up challenging tasks into more manageable tasks. All marketing initiatives have a budget, whether you're marketing for a local pizzeria or a big multinational like Google, yet ""lean marketing"" is more commonly associated with startups. More than just a catchy way to express ""cheap, accessible, within budget, doable, and feasible,"" lean marketing offers more. In this reading, we'll discuss what lean and lean marketing mean."

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