|
|
|||
|
||||
Overview100 lessons from one of Britain's most successful businessmen You must know businesses or leaders that seem to have it all - loyalty and success in equal measure. Do you aspire to the same, but worry that 'nice guys finish last'? In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetime's thought about the right way to do business. His 100 entertaining lessons include: - How to be a boss and a human being at the same time - Why trust in your brand is so precious - How to gain a share of both heads and hearts Nice is not patting people on the head. It's every person respecting every other person. Do that and you create a great business. It's a credo for life. Full Product DetailsAuthor: Peter MeadPublisher: Duckworth Books Imprint: Duckworth ISBN: 9780715654262ISBN 10: 0715654268 Pages: 224 Publication Date: 17 February 2022 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: Out of stock The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviews'Wise words.' – FINANCIAL TIMES 'The best and wisest book on advertising I've ever read.' – BERNARD BARNETT, former editor of Campaign 'Wise words.' - FINANCIAL TIMES 'The best and wisest book on advertising I've ever read.' - BERNARD BARNETT, former editor of Campaign Author InformationPeter Mead is currently Vice Chairman of Omnicom Group Inc, the biggest advertising agency in the world with a value of $13 billion. He left school at 16 and went to work in the despatch department of a large advertising agency, from where he rose quickly. In 1977, he co-founded Abbott Mead Vickers (amvbbdo.com) with David Abbott and Adrian Vickers, which became, and remains, the most successful British advertising agency ever. In 2013 he received a CBE for services to the creative industries. Tab Content 6Author Website:Countries AvailableAll regions |