Overview

Few retailers understand how to adapt to the different needs and backgrounds of international travellers. Harness the burgeoning levels of tourism and learn everything you need to get travellers engaged with your business and spending money, with insight from LVMH, Harrods, CHANEL and more. The modern traveller is an enigma. These potential customers, young and old, are in search of memorable experiences, just as much as physical products. They want to make their trip unforgettable, while minimizing their impact on the environment. Leading Travel and Tourism Retail is an invaluable guide for any retail professional who wants to benefit from the increasing number of travellers who are venturing abroad ready to spend money, on everything from luxury goods and souvenirs to cultural activities and experiences. Engaging and accessible, it covers everything from creating a business plan and analyzing the competition, to product considerations and the role of technology and data, offering a glimpse behind the inner workings of some of the best-known brands in the world. Delivering invaluable insight through fascinating interviews from high-profile professionals including Group President of LVMH Retail, CEO of Harrods, and President of CHANEL foundation, this is a must-have handbook for achieving retail success in the continually evolving, multifaceted world of travel and tourism. FULL LIST OF CONTRIBUTORS: - Jacques Stern, CEO of Global Blue Tax Refund - Stephen Bebis, former CEO of Brookstone Gadget Stores - Andrea d'Avack, former President of Chanel Perfumes & Cosmetics worldwide - Christine Comaford, founder of Smart Tribes Institute - Frances O'Grady, Secretary General of the Trade Union Congress, UK - Desiree Bollier, Chair & Chief Merchant of Value Retail, creator and operator of The Bicester Village Shopping Collection - Taylor Safford, President & CEO of Pier 39 entertainment & shopping complex, San Francisco - Craig Robins, Founder & Owner of the Miami Design District Development, Florida - Louis de Bourgoing, former International Chairman of WH Smith - Dan Cockerell, Former Vice President of Disney's Magic Kingdom - Michael Ward, Managing Director of Harrods, London - Malik Fernando, Director of Dilmah Tea & Luxury Resorts, Sri Lanka - Tine Willumsen, Founder of The Diversity Council, Denmark - Jonathan Chippendale, CEO of Holition Technologies & Former Managing Director of De Beers Diamonds (Middle East) - Paul Samuels, Executive Vice President & Hugo Brady, Vice President of AEG Entertainment Group - Ravi Thakran, Group Chairman of LVMH Asia - Jason Holt CBE, Chairman of the Apprenticeship Ambassador Network, UK Department of Education - Ben Zifkin, Founder & President of Hubba.com, NY - Lesley Batchelor OBE, Director General of the Institute of Export & International Trade

Full Product Details

Author:   Sacha Alexander Zackariya
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Dimensions:   Width: 22.80cm , Height: 2.00cm , Length: 24.70cm
Weight:   0.227kg
ISBN:  

9781398609501

ISBN 10:   1398609501
Pages:   272
Publication Date:   03 April 2023
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter - 00: Introduction; Chapter - 01: Growing out of the pandemic; Chapter - 02: Let's talk luxury; Chapter - 03: Why travel and tourism retail has become so big; Chapter - 04: Combat your competitors with ESG differentiators; Chapter - 05: Encouraging tourists to spend money; Chapter - 06: Excellence in customer service; Chapter - 07: Experiences are the new product; Chapter - 08: Digital and online technologies; Chapter - 09: Location, location, location; Chapter - 10: Partner with local and state governments; Chapter - 11: The leadership of change; Chapter - 12: Preparing for emergencies; Chapter - 13: International expansion; Chapter - 14: Conclusion; Chapter - 15: Acknowledgements;

Reviews

A timely, thought-provoking and powerful book that is essential reading for everyone with a stake in the international visitor economy. Through well developed and clearly written examples of strategies and tactics, it goes deep into how both mature and emerging brands can make the most of new opportunities. Global disruption to international travel highlighted the vital and exceptional economic contribution of shopping tourism. Sacha Zackariya shows how the industry can come fighting back, inscribing its value to the global economy and deliver for customers and businesses alike. * Helen Brocklebank, CEO, Walpole * In his book Leading Travel and Tourism Retail, Sacha Zackariya dives into the most important trends of the past decades influencing both travel and its effect on retailing around the globe. The most successful of all operators in the field of luxury retailing have been able to grow their business much faster by having a deep understanding of these Mega Trends. Many of these brilliant minds behind their companies' successes are featured in Sacha's brilliant analysis of the intertwined workings of two industries so essential for the global economy. A must read! * Georg Muzicant, CEO, Colliers International, Austria * Today's travellers, especially in the luxury and ultra-luxury market, have new expectations, hotels have had to adapt and it is good to learn more about those new travel patterns. Today, more than ever, relationship hospitality is key to success. It is human connections, personalized and intuitive experiences that will help differentiate and create desire for travellers. Sacha Zackariya has written a book which is timely, especially now we are in a period that is seeing an unprecedented recovery in travel after a very troubled pandemic period. * Vincent Billiard, Managing Director, Hotel de Crillon Paris * Full of concrete and practical advice which will be of great support for any professional in the travel and tourism retail industry. * Francois Bourienne, Chief Commercial Officer, Abu Dhabi Airports and former Chair, UK Travel Retail Forum *

Author Information

Sacha Zackariya is co-founder and CEO of ChangeGroup International Plc and Global Director of Forex for Prosegur, a global leader in tourist foreign exchange and tax free shopping services to 5 million customers per year. He is a retail and fintech leader, recipient of the Queens Award for International Trade and also founder of the Tree Foundation educational charity. In 2021, he was made elected Chairman of YPO Greater London part of an organization representing 30,000 CEOs with a combined total of $9 trillion in annual revenues.

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