Overview

Everyone has the capacity to lead-not just those who fit the mold of what we have historically come to expect leaders to look and act like. When we recognize and cultivate leadership potential in those who may have been overlooked or marginalized, we can unlock the power of unrealized talent and transform teams, organizations, communities, and society. In her book Leadership Types, Laura Barnard, the dynamic founder of BREAKTHRU Brands, challenges conventional views of leadership. She presents a broader range of qualities, characteristics, and strengths that define authentic and effective leadership, expanding beyond outdated stereotypes. Drawing on her deep insights into motivational psychology and her expertise in brand archetypes, Barnard invites you to explore the 12 distinct Leadership Types comprising The Spectrum of Leadership Empowerment, a modern and inclusive model for personal and organizational leadership development. In service of her company's mission to advance gender, racial, and identity equity in leadership, Barnard provides a roadmap for individuals to discover and lean into their unique Leadership Type to build their influence and increase their impact. This journey leads to not only personal success, but also drives organizational transformation and systemic change. It does so by ensuring that every leader is seen, their voice is heard, and their contributions are valued.

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Reviews

"""Laura Barnard doesn't just offer theories; she equips you with the tools to craft a distinct leadership style that can stand the test of time and adapt to the ever-changing demands of the professional world."" Dorie Clark, Wall Street Journal, bestselling author of The Long Game and executive education faculty at Columbia Business School ""Leadership is changing. The sound. The smell. The taste. The look. The FEEL. The modern leader is deeply authentic, dynamic, and fundamentally self-aware. Transformational leaders know how to create a shared vision and uniquely inspire each person to reach for it and past it. Laura Barnard is the perfect individual to usher in the modern leader and build them for excellence."" Joanna Lohman, author of Raising Tomorrow's Champions and former Washington Spirit and US Women's National Soccer Team Member ""By embracing diverse leadership styles, individuals can leverage their strengths to gain a competitive edge in the corporate landscape and contribute to broader economic empowerment."" Sallie Krawcheck, CEO and founder of Ellevest ""Laura Barnard's LEADERSHIP TYPES is more than just a book; it is a transformative experience that redefines the essence of leadership in the contemporary world and shatters outdated stereotypes. The clear, well-structured layout and seamless flow makes it an easy and insightful read. By weaving the rich and inspirational stories of diverse leadership examples throughout the text to bring to life the leadership types, Barnard invites readers to discover their unique leadership styles authentically, and opens a world of possibilities for leaders to embrace a richer, more diverse array of leadership qualities. This is a valuable resource for anyone committed to leading with authenticity and impact."" Sofia B. Pertuz, PhD, managing director of inclusion and leadership development at Billie Jean King Enterprises ""Leaders who adopt this framework are poised to not only enhance their own effectiveness but to drive meaningful and lasting change within their teams and the broader organization."" Frances Frei, professor at Harvard Business School and coauthor of Move Fast and Fix Things and Unleashed ""Whether you are an experienced leader or just starting out, Barnard's insights are both profound and practical, ensuring that readers of all levels can understand and apply her innovative concepts. Her engaging narrative weaves together research, stories, and strategies that challenge the reader to think differently about leadership. It's a book that will stay with you, offering wisdom that can be revisited time and time again as you continue to grow and evolve in your leadership journey."" Neil B. Niman, PhD, founding director of Business in Practice Program and associate professor at the University of New Hampshire ""Captivating, compelling, innovative and novel, inspiring and empowering! Laura Barnard's LEADERSHIP TYPES is a timely and transformative read that challenges traditional stereotypes and reframes leadership styles. Insights explored and shared in this book celebrate diversity and amplify untapped potential. This is a must-read for those aspiring to lead authentically and uniquely in a rapidly evolving world. Dr. La Quita Frederick, former director and associate professor of the practice for the Sports Industry Management, Masters of Professional Studies program at Georgetown University"

"""Laura Barnard doesn't just offer theories; she equips you with the tools to craft a distinct leadership style that can stand the test of time and adapt to the ever-changing demands of the professional world."" Dorie Clark, Wall Street Journal, bestselling author of The Long Game and executive education faculty at Columbia Business School ""Leadership is changing. The sound. The smell. The taste. The look. The FEEL. The modern leader is deeply authentic, dynamic, and fundamentally self-aware. Transformational leaders know how to create a shared vision and uniquely inspire each person to reach for it and past it. Laura Barnard is the perfect individual to usher in the modern leader and build them for excellence."" Joanna Lohman, author of Raising Tomorrow's Champions and former Washington Spirit and US Women's National Soccer Team Member ""By embracing diverse leadership styles, individuals can leverage their strengths to gain a competitive edge in the corporate landscape and contribute to broader economic empowerment."" Sallie Krawcheck, CEO and founder of Ellevest ""Laura Barnard's LEADERSHIP TYPES is more than just a book; it is a transformative experience that redefines the essence of leadership in the contemporary world and shatters outdated stereotypes. The clear, well-structured layout and seamless flow makes it an easy and insightful read. By weaving the rich and inspirational stories of diverse leadership examples throughout the text to bring to life the leadership types, Barnard invites readers to discover their unique leadership styles authentically, and opens a world of possibilities for leaders to embrace a richer, more diverse array of leadership qualities. This is a valuable resource for anyone committed to leading with authenticity and impact."" Sofia B. Pertuz, PhD, managing director of inclusion and leadership development at Billie Jean King Enterprises ""Leaders who adopt this framework are poised to not only enhance their own effectiveness but to drive meaningful and lasting change within their teams and the broader organization."" Frances Frei, professor at Harvard Business School and coauthor of Move Fast and Fix Things and Unleashed ""Whether you are an experienced leader or just starting out, Barnard's insights are both profound and practical, ensuring that readers of all levels can understand and apply her innovative concepts. Her engaging narrative weaves together research, stories, and strategies that challenge the reader to think differently about leadership. It's a book that will stay with you, offering wisdom that can be revisited time and time again as you continue to grow and evolve in your leadership journey."" Neil B. Niman, PhD, founding director of Business in Practice Program and associate professor at the University of New Hampshire ""Captivating, compelling, innovative and novel, inspiring and empowering! Laura Barnard's LEADERSHIP TYPES is a timely and transformative read that challenges traditional stereotypes and reframes leadership styles. Insights explored and shared in this book celebrate diversity and amplify untapped potential. This is a must-read for those aspiring to lead authentically and uniquely in a rapidly evolving world."" Dr. La Quita Frederick, former director and associate professor of the practice for the Sports Industry Management, Masters of Professional Studies program at Georgetown University"

""Laura Barnard doesn't just offer theories; she equips you with the tools to craft a distinct leadership style that can stand the test of time and adapt to the ever-changing demands of the professional world."" Dorie Clark, Wall Street Journal, bestselling author of The Long Game and executive education faculty at Columbia Business School ""Leadership is changing. The sound. The smell. The taste. The look. The FEEL. The modern leader is deeply authentic, dynamic, and fundamentally self-aware. Transformational leaders know how to create a shared vision and uniquely inspire each person to reach for it and past it. Laura Barnard is the perfect individual to usher in the modern leader and build them for excellence."" Joanna Lohman, author of Raising Tomorrow's Champions and former Washington Spirit and US Women's National Soccer Team Member ""By embracing diverse leadership styles, individuals can leverage their strengths to gain a competitive edge in the corporate landscape and contribute to broader economic empowerment."" Sallie Krawcheck, CEO and founder of Ellevest ""Laura Barnard's LEADERSHIP TYPES is more than just a book; it is a transformative experience that redefines the essence of leadership in the contemporary world and shatters outdated stereotypes. The clear, well-structured layout and seamless flow makes it an easy and insightful read. By weaving the rich and inspirational stories of diverse leadership examples throughout the text to bring to life the leadership types, Barnard invites readers to discover their unique leadership styles authentically, and opens a world of possibilities for leaders to embrace a richer, more diverse array of leadership qualities. This is a valuable resource for anyone committed to leading with authenticity and impact."" Sofia B. Pertuz, PhD, managing director of inclusion and leadership development at Billie Jean King Enterprises ""Leaders who adopt this framework are poised to not only enhance their own effectiveness but to drive meaningful and lasting change within their teams and the broader organization."" Frances Frei, professor at Harvard Business School and coauthor of Move Fast and Fix Things and Unleashed ""Whether you are an experienced leader or just starting out, Barnard's insights are both profound and practical, ensuring that readers of all levels can understand and apply her innovative concepts. Her engaging narrative weaves together research, stories, and strategies that challenge the reader to think differently about leadership. It's a book that will stay with you, offering wisdom that can be revisited time and time again as you continue to grow and evolve in your leadership journey."" Neil B. Niman, PhD, founding director of Business in Practice Program and associate professor at the University of New Hampshire ""Captivating, compelling, innovative and novel, inspiring and empowering! Laura Barnard's LEADERSHIP TYPES is a timely and transformative read that challenges traditional stereotypes and reframes leadership styles. Insights explored and shared in this book celebrate diversity and amplify untapped potential. This is a must-read for those aspiring to lead authentically and uniquely in a rapidly evolving world."" Dr. La Quita Frederick, former director and associate professor of the practice for the Sports Industry Management, Masters of Professional Studies program at Georgetown University

Author Information

Laura Barnard, the visionary Founder of BREAKTHRU Brands, is on a mission to transform the landscape of leadership. With a philosophy rooted in breaking barriers and championing equity, Barnard leverages her extensive experience in leading global brands to build a future where diverse voices in leadership are not just heard but celebrated and amplified. Her journey, influenced by her academic pursuits in Psychology at Harvard and an MBA in Marketing & Strategic Management from the University of Chicago Booth School of Business, reflects a deep understanding of the intersection between brand power and leadership dynamics. As a former Division I athlete and a proud member of the LGBTQ+ community, Barnard infuses her work with energy, collaboration, and a relentless drive for inclusivity. Her approach is not just about developing leaders; it's about nurturing authentic and bold leaders to shape a more equitable world.

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