Overview

Lead from Meaning: How Purpose-Driven People Create Real Change by Kelvin Froelich What if the most powerful thing about your leadership isn't your title, your strategy, or your results-but your clarity of purpose? In a world addicted to hustle, obsessed with performance, and blinded by short-term wins, Lead from Meaning offers a bold, necessary alternative: a return to purpose as the foundation of transformative leadership. More than just a leadership manual, this book is a mirror. It doesn't just ask what you're doing-it asks why. Whether you're a founder navigating rapid growth, a team leader facing burnout, or a changemaker craving authenticity, this book will help you re-align your work with what matters most. Drawing on timeless wisdom, emerging psychology, and real-life stories from across industries and continents, Kelvin Froelich lays out a powerful framework for leading from the inside out. You'll explore: How to identify your true core-not just your goals, but your grounding values Why meaning is not a luxury, but a competitive advantage in the age of overwhelm How to create culture, influence systems, and make decisions that resonate What it takes to lead through resistance, crisis, and complexity without losing your soul And how to multiply your impact by developing other purpose-driven leaders With in-depth chapters, reflection prompts, daily practices, and tools like the Meaning Matrix(TM), Lead from Meaning is both a deeply personal journey and a practical guide to lasting change. This isn't leadership by default. This is leadership by design- Fierce, clear, human, and alive with purpose. Because real change doesn't start with control. It starts with meaning. And that means it starts with you.

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