Overview

The crucial role language plays in constituting our reality, and in achieving political influence and control, has long been known in scholarship. However, appreciation of the role of language in understanding our social realities and power relations has not been fully translated to education or even to research beyond linguistically focussed academic strands. Bringing together well-established scholars from a range of disciplines, this book demonstrates why language awareness and discourse consciousness should be considered a key skill in business and professional life, and looks closely at language in areas such as entrepreneurship, leadership, human resource management, medical, financial, or business communication, ecology, media, and politics. The authors demonstrate how the understanding of the minutiae of language use in a variety of professional contexts leads to knowledge that will empower future generations of professionals and enable them to develop a self-reflexive, critical, and more ethical practice.

Full Product Details

Author:   Erika Darics (Rijksuniversiteit Groningen, The Netherlands)
Publisher:   Cambridge University Press
Imprint:   Cambridge University Press
Dimensions:   Width: 16.00cm , Height: 1.30cm , Length: 23.60cm
Weight:   0.500kg
ISBN:  

9781108484497

ISBN 10:   1108484492
Pages:   260
Publication Date:   04 August 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Foreword Jonathan Clifton; Part I. Introduction: 1. Language awareness and discourse consciousness in contemporary life and work Erika Darics; Part II. Language Awareness in Business and the Professions: 2. Language awareness and leadership: more than a guide to communicating effectively Stephanie Schnurr; 3. Linguistic style and crowdfunding success among social and commercial entrepreneurs: an example of a language study in the field of entrepreneurship Annaleena Parhankangas and Erika Darics; 4. Challenging the discourse of newcomer socialization practices in organizations from a critical perspective Peter Kastberg and Marianne G. Dietlevsen; 5. Language guides: an exercise in futility Dariusz Galasinski and Justyna Ziolkowska; 6. Argumentative awareness as a driver of trust in investor relations and financial communication Rudi Palmieri; 7. Language, discourse and ecosomatic awareness Arran Stibbe; Part III. Language Awareness in Education and Training: 8. Critical language awareness and business communication Almut Koester; 9. A developmental model of critical thinking Dale Cyphert; 10. Membership categorisation analysis: developing awareness of categories and their consequences Andrea Whittle and Frank Mueller; 11. Sociolinguistic awareness in business professionals: breaking stereotypes and language myths Louise Mullany.

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Author Information

Erika Darics is a scholar working at the intersection of applied linguistics, (computer-mediated) discourse analysis, and business communication. She is the co-author of the widely adopted book Language in Business, Language at Work (2018), co-hosts the Words and Actions podcast, and currently serves as the Second Vice President of the Association for Business Communication.

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