Overview

Disney and Pixar films are beloved by children and adults alike. However, what linguistic messages, both positive and negative, do these films send to children about gender roles? How do characters of different genders talk, and how are they talked about? And do patterns of representation change over time? Using an accessible mix of statistics and in-depth qualitative analysis, the authors bring their expertise to the study of this very popular media behemoth. Looking closely at five different language features – talkativeness, compliments, directives, insults, and apologies – the authors uncover the biases buried in scripted language, and explore how language is used to construct tropes of femininity, masculinity, and queerness. Working with a large body of films reveals wide-scale patterns that might fly under the radar when the films are viewed individually, as well as demonstrating how different linguistic tools and techniques can be used to better understand popular children's media.

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9781108795036

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'… this volume provides a panorama of language use in the media representation of gender on the basis of relatively large groups of films. It reveals to us the value of sociolinguistic study on scripted media. It is of great significance for those engaged in linguistic research and media analysis, offering a viable paradigm for media criticism, and is also a valuable resource to the general public interested in language and gender in popular media.' Yumin and Rongji Chen and Zhang, Language and Society

Author Information

Carmen Fought is Professor of Linguistics at Pitzer College. She is the author of Chicano English in Context (2003) and Language and Ethnicity (2006). Her research on language and gender in children's films has been discussed in several major news outlets such as the Washington Post and a special issue of National Geographic. Karen Eisenhauer is the Head of Research for People Nerds, a human insights blog published by dscout. She has an M.A. in linguistics from North Carolina State University. Her research with Dr. Fought on language and gender has been featured in major publications including the Washington Post, the BBC, and Time Magazine.

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