Overview

Full Product Details

Author:   Tony Holkham
Publisher:   Chapman and Hall
Imprint:   Chapman and Hall
Edition:   1995 ed.
Dimensions:   Width: 15.60cm , Height: 1.40cm , Length: 23.40cm
Weight:   1.130kg
ISBN:  

9780751403619

ISBN 10:   075140361
Pages:   220
Publication Date:   30 June 1996
Audience:   Professional and scholarly ,  General/trade ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Abbreviations.- Abuse.- Artwork.- Attracting Attention.- Barcodes.- Challenge.- Check Lists.- Chemicals.- Colour.- Common Sense.- & Ingredients.- Costs.- Customers.- Decisions.- Design.- Desk-Top Publishing (DTP).- Education.- Environment.- Essentials.- Fit (it won’t).- Food & Drink.- Humour.- Industry.- Information.- Jargon.- Labels & Labelling.- Label Writers.- Language.- Language Style.- Law (Legislation).- Layout.- Leaflets & Booklets.- Managing Labelling.- Manuals.- Mixing Instructions.- Motivation.- Names.- No One Reads Labels Anyway.- Opening & Assembly Instructions.- Packs.- Pictures.- Pointers.- Printers & Printing.- Print Size.- Print Style.- Problems.- Production.- Proofs.- Safety.- Selling and Advertising.- Signs.- Small Packs & Containers.- Specialist Help.- Standards.- Training.- Using the Product.- Visual Impact.- What Should go on a Label?.- Words.- Writing a Label.- Further Reading.

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions