Overview

Fred Kofman's approach to leadership has little to do with the standard practices taught in business school and traditional books. Bringing together economics and business theory, communications and conflict resolution, family counseling and mindfulness mediation, Kofman argues in The Meaning Revolution that our most deep-seated, unspoken, and universal anxiety stems from our fear that our life is being wasted--that the end of life will overtake us when our song is still unsung. Material incentives--salary and benefits--account for perhaps fifteen percent of employees' motivation at work. The other eighty-five percent is driven by a need to belong, a feeling that what we do day in and day out makes a difference, that how we spend our time on earth serves a larger purpose beyond just ourselves.Kofman claims that transcendental leaders, wherever they are in the hierarchy, are able to put aside their self-interests and help others to feel connected with others on a team or in an organization on a great mission and part of an ennobling purpose. He argues that every organization involved in work that is nonviolent and nonaddictive has what he calls an immortality project at its core. And the challenge for leaders is to identify and expand on that core, to inspire all stakeholders to take part.

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9781662026256

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Fred Kofman is the advisor of leadership development at Google, and formerly the vice president of executive development at LinkedIn, where he worked with the top CEOs and executives around the world. Born in Argentina, he came to the United States as a graduate student where he earned his Ph.D. in advanced economic theory at U.C. Berkeley. Reid Hoffman is an accomplished entrepreneur, executive, and investor who has played an integral role in building many of today's leading consumer technology businesses, including LinkedIn and PayPal. The co-author of two New York Times bestselling books, The Start-up of You and The Alliance, he earned his master's degree in philosophy from Oxford University. In 2017, he was appointed as a CBE by her majesty Queen Elizabeth II. Oscar Piñero is an in-demand narrator with a background in film and stage acting.

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