Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

Author:   Michael Czinkota ,  Ilkka Ronkainen ,  Masaaki Kotabe
Publisher:   Business Expert Press
ISBN:  

9781606490358


Pages:   400
Publication Date:   16 December 2009
Format:   Paperback
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

Our Price $66.00 Quantity:  
Add to Cart

Share |

Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know


Add your own review!

Overview

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

Full Product Details

Author:   Michael Czinkota ,  Ilkka Ronkainen ,  Masaaki Kotabe
Publisher:   Business Expert Press
Imprint:   Business Expert Press
Dimensions:   Width: 15.30cm , Height: 2.00cm , Length: 23.10cm
Weight:   0.593kg
ISBN:  

9781606490358


ISBN 10:   1606490354
Pages:   400
Publication Date:   16 December 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   No Longer Our Product
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

Table of Contents

Reviews

Author Information

Michael Czinkota Washington, DC; Professor, international business and marketing in the Graduate School of Business; Georgetown University. IIkka Ronkainen Washington, DC; Professor; Georgetown University. Masaaki Kotabe

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

Aorrng

Shopping Cart
Your cart is empty
Shopping cart
Mailing List