Overview

A comprehensive glossary providing clear explanations of the major terms in the field of innovation, covering areas such as product development, design and creativity. By simplifying complex terminology and highlighting key debates, this book is an ideal companion for both students and practitioners in the field.

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9780230244627

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Reviews

'A fundamental reference book for both novice and experienced professionals in the field of innovation. It should be on everyone's book shelf.' - Professor Peter Koen, Stevens Institute of Technology, USA 'An accessible source of clear definitions supporting the work of global innovation teams and valuable to those in the field of product innovation management. It develops a foundation to support the use of each concept and stimulates each reader's thoughts about new approaches to their own challenges.' - Emeritus Professor Thomas P. Hustad, Indiana University, USA 'The book is suitable for students, practitioners and even the policy makers, as a valuable desk reference for innovation management.' - Professor Xiaobo WU, Zhejiang University, China 'Thota and Munir delve beneath the buzzword and deconstruct innovation into its operational parts. It creates a toolkit as well as a common terminology. The text should be read by entrepreneurs seeking to embed innovation across their products, processes and business strategies.' - Debra van Opstal, Center for the Study of the Presidency and Congress, USA 'A great reference book for all interested in formulating change strategies to address the multiple challenges faced by individuals and organizations alike and succeed in the 21st century. All students will benefit immensely by becoming familiar with the inter-disciplinary tools and concepts discussed in this book.' - Vivek Singhal, Founder of Strategic Business Management and Senior Fellow of Global Knowledge Initiative, USA 'A comprehensive and careful listing of all the pertinent concepts related to bringing out a winning product. I strongly recommend this book to anyone managing products.' - Vivek Kumar, CEO, AlumClub, India 'A one-stop reference addressing students, practitioners and propagators of innovation. This book will provide one language that the innovation professionals across any industry, culture or geography will speak!' - Gupta Stueti, Innovation Professional, India

'A fundamental reference book for both novice and experienced professionals in the field of innovation. It should be on everyone's book shelf.' -Professor Peter Koen, Stevens Institute of Technology, USA 'An accessible source of clear definitions supporting the work of global innovation teams and valuable to those in the field of product innovation management. It develops a foundation to support the use of each concept and stimulates each reader's thoughts about new approaches to their own challenges.' -Emeritus Professor Thomas P. Hustad, Indiana University, USA 'The book is suitable for students, practitioners and even the policy makers, as a valuable desk reference for innovation management.' -Professor Xiaobo WU, Zhejiang University, China 'Thota and Munir delve beneath the buzzword and deconstruct innovation into its operational parts. It creates a toolkit as well as a common terminology. The text should be read by entrepreneurs seeking to embed innovation across their products, processes and business strategies.' -Debra van Opstal, Center for the Study of the Presidency and Congress, USA 'A great reference book for all interested in formulating change strategies to address the multiple challenges faced by individuals and organizations alike and succeed in the 21st century. All students will benefit immensely by becoming familiar with the inter-disciplinary tools and concepts discussed in this book.' -Vivek Singhal, Founder of Strategic Business Management and Senior Fellow of Global Knowledge Initiative, USA 'A comprehensive and careful listing of all the pertinent concepts related to bringing out a winning product. I strongly recommend this book to anyone managing products.' -Vivek Kumar, CEO, AlumClub, India 'A one-stop reference addressing students, practitioners and propagators of innovation. This book will provide one language that the innovation professionals across any industry, culture or geography will speak!' -Gupta Stueti, Innovation Professional, India

Author Information

HAMSA THOTA is President of Innovation Business Development Inc and has a PhD in Food Science and Dairy Manufacturing from the University of Georgia, USA. He is Senior Fellow at the Kellogg Innovation Network, Kellogg School of Management, Northwestern University, US and was a member of the National Innovation Initiative of the council on US competitiveness. ZUNAIRA MUNIR is Managing Director of Strategize Blue in San Diego, USA. She has a PhD in Management Science and Engineering from Wuhan University of Technology, China and an MBA from Allama Iqbal Open University, Pakistan. She has worked as a researcher for INSEAD, France and taught graduate and undergraduate courses at Iqra University, Pakistan. She is a senior member of the Global Blue Ocean Strategy Network.

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