Overview

K-POP INC. : Power, Industry, and the Global Fandom Economy What makes K-POP more than music? Why has it conquered global charts, filled stadiums from Seoul to Los Angeles, and reshaped how we think about culture and power? This groundbreaking book reveals the story of K-POP not just as entertainment, but as a business model, cultural force, and global phenomenon. From the carefully engineered idol training systems of SM and JYP, to HYBE's revolutionary fan platform Weverse, to BLACKPINK's Coachella stage and BTS's historic United Nations speech - K-POP has rewritten the rules of global pop culture. Inside this book, you'll discover: ✅ The Business of Idols - How the ""Big Four"" agencies (SM, YG, JYP, HYBE) built billion-dollar entertainment empires. ✅ Generations of K-POP - From H.O.T. and TVXQ to BTS, BLACKPINK, and NewJeans, learn how each wave transformed the industry. ✅ Fandom as an Economy - How ARMYs, BLINKs, and other fandoms turned passion into power, driving sales, streaming, and even social activism. ✅ K-POP as Soft Power - Why governments, global brands, and cultural institutions now see K-POP as a strategic tool. ✅ The Future of K-POP - AI idols, the Metaverse, and global collaborations that will shape the next decade. Blending cultural analysis, business insights, and real-world case studies, K-POP Capital goes beyond the music to explain how a small country's pop industry became one of the world's most influential cultural exports. Whether you're a K-POP fan, a student of business or international relations, or simply curious about how culture becomes global power - this book will change how you see the phenomenon that has redefined popular music. ✨ K-POP is not just music. It is strategy, economy, and soft power.

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