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OverviewThis riveting book tells the story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation. Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'. Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the world's most powerful brand. Little has been known about this shy, softly-spoken designer. Until now. This riveting book tells the story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation. Full Product DetailsAuthor: Leander KahneyPublisher: Penguin Books Ltd Imprint: Penguin Books Ltd Dimensions: Width: 12.90cm , Height: 2.10cm , Length: 19.80cm Weight: 0.258kg ISBN: 9780670923243ISBN 10: 0670923249 Pages: 336 Publication Date: 03 July 2014 Audience: Professional and scholarly , College/higher education , General/trade , Professional & Vocational , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsSheds new light on technology's most-watched design team. Rare glimpses into working practices at Apple The Observer Kahney does an excellent job. A real pleasure GQ A look at the design philosophy that has made addicts of millions of us. One for the design geek/Apple freak in your life Harper's Bazaar A look at the design philosophy that has made addicts of millions of us. One for the design geek/Apple freak in your life * Harper's Bazaar * Kahney does an excellent job. A real pleasure * GQ * Sheds new light on technology's most-watched design team. Rare glimpses into working practices at Apple * The Observer * Author InformationLeander Kahney has covered Apple for more than a dozen years and written three popular books about Apple-Inside Steve's Brain, aNew York Timesbestseller,Cult of MacandCult of iPod. Former news editor for Wired.com, he is currently the editor of CultofMac.com. Tab Content 6Author Website:Countries AvailableAll regions |
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