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OverviewThis book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company’s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically. Full Product DetailsAuthor: Katsuo YamazakiPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 1st ed. 2019 Weight: 0.454kg ISBN: 9781137497369ISBN 10: 113749736 Pages: 184 Publication Date: 10 January 2019 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of Contents1. Introduction.- 2. The Process of 'Monozukuri' in Global Business Environments.- 3. Hybrid Theory and Japanese Global Management.- 4. Case Studies on Japanese MNEs: Global Strategy.- 5. Prospective Global Markets.- 6. Golden Rules in Global Corporate Strategy.ReviewsAuthor InformationKatsuo Yamakazi is Professor Emeritus at Shizuoka Sangyo University, a researcher at Digital Hollywood University, and CEO at Yamazaki Dynamic Management Corp. in Japan. He is a longstanding member of the Academy of International Business and Rotary International, and is the author of Japanese Global Management (2012) and Hybrid Factories in Latin America (2013), both published by Palgrave Macmillan. Tab Content 6Author Website:Countries AvailableAll regions |
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