Overview

Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture. InIt's Not about the Coffee, Behar outlines his simple yet effective approach to success: focus on people over profits. He offers ten fundamental leadership lessons we all need to practice as well as preach every day, including clarity of purpose, listening, truth telling, accountability, and persistence. Each chapter explores one of these principles, incorporating inside stories of turning points in the development of Starbucks' culture and business and offering inspiring advice.

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9781433208034

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"""It's Not About the Coffee offers the true ingredients for enduring results: a set of proven principles we can all aspire to work and live by."" -- ""Bob Fisher, former chairman, Gap Inc. "" ""Howard Behar, the keeper of Starbucks' soul for many years, has given us a book about how to succeed anywhere--not just in business. His ten principles should be required reading for every government official and college president."" -- ""Former US Senator Bill Bradley"" ""The tips inside are intelligent, heartfelt, tested and honed in reality. Bravo."" -- ""David Allen, author of Getting Things Done "" ""The voice of experience and in-house examples from a popular company make for a decent read for those wanting to develop or refresh basic business leadership skills."" -- ""Publishers Weekly"""

Author Information

Howard Behar is the former president of Starbucks Coffee Company North America and Starbucks Coffee International. He joined Starbucks in 1989 as vice president of sales and operations and oversaw the retail business growth from 28 stores to more than 400 stores in six years. Malcolm Hillgartner has narrated over 175 audiobooks. He was named an AudioFile Best Voice of 2013. His work ranges from children's titles such as On the Blue Comet (AudioFile Best of 2011, Earphones), and Neal Stevenson's sci-fi epic REAMDE (Audible.com Best of 2011) to the biographies Kissinger (AudioFile Best of 2013, Earphones) and Cheever (AudioFile Best of 2009, Earphones). He is also an accomplished actor, writer, and musician. With his wife and partner, Jahnna Beecham, he has written over 130 books for teens and young readers, as well as the musicals Chaps! and The Best Christmas Pageant Ever Musical, which have been produced in the U.S. and Canada. Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestsellers Onward: How Starbucks Fought for Its Life without Losing Its Soul and Pour Your Heart into It.

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