Overview

Ever walked past a restaurant window and seen diners tapping into smartphones rather than talking to each other? Ever had to dodge someone in the street for fear they may crash into you as they text and walk? Ever witnessed a teenage tantrum when arriving somewhere beautiful only to find there's no Wi-Fi connection for an hour? Welcome to It's not a dummy it's an iPhone. We live in a world with more smartphones than toothbrushes, where one in seven of the world's population chooses to log onto Facebook every single day. This is also a world our young people must successfully inhabit and we, those who didn't grow up with technology at out fingertips, must attempt to understand. Here, in this compelling and entertaining book, former Daily Mail journalist, elite international triathlete and author Cathy Wood brings social media to life through her work with young footballers, athletes, teachers, coaches and parents. You'll be treated to moving and inspiring stories alongside simple, workable ways to understand how young people use social media. You'll also learn why a basic understanding of how social media works is essential for parents, teachers and coaches. Read this book and you'll never view social media in the same way again. If you have young people in your life this book is a must for you. Cathy Wood is the founder of social media company Matchstick Media, which she started to empower young people in their use of social media and help them take control of how they communicate online. She worked as a journalist for the Daily Mail before becoming a freelancer. Cathy is also a former elite Ironman triathlete and European medallist.

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9781785830327

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Cathy Wood is the founder of social media company Matchstick Media, which she started to empower young people in their use of social media and help them take control of how they communicate online. She worked as a journalist for the Daily Mail before becoming a freelancer. Cathy is also a former elite Ironman triathlete and European medallist.

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