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OverviewIn today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics. Full Product DetailsAuthor: Bikramjit RishiPublisher: Idea Group,U.S. Imprint: Idea Group,U.S. Dimensions: Width: 15.20cm , Height: 2.40cm , Length: 22.90cm Weight: 0.960kg ISBN: 9781466681392ISBN 10: 146668139 Pages: 389 Publication Date: 28 February 2015 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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