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OverviewFull Product DetailsAuthor: Dr Paul Temporal (Singapore)Publisher: Wiley Imprint: Wiley Dimensions: Width: 16.20cm , Height: 2.20cm , Length: 23.90cm ISBN: 9781119199540ISBN 10: 1119199549 Pages: 356 Publication Date: 02 October 2015 Audience: General/trade , General Format: Online resource Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationDr. Paul Temporal is a leading global expert on brand strategy and management. He has over 30 years of experience in consulting and training, and is a much sought after international speaker. He has consulted for many of the top corporations and governments around the world, and is well known for his practical and results-oriented approach. He is an Associate Fellow at Said Business School, Executive Education Centre, and at Green Templeton College, University of Oxford as well as a Visiting Professor in Marketing at Shanghai Jiao Tong University. As part of his work at Oxford University, Dr. Temporal directs a research and education project on Islamic branding and marketing. He is a frequent contributor to the global media and has published numerous bestselling books, including Advanced Brand Management, Branding in Asia, Asia's Star Brands, Romancing the Customer, and The Branding of MTV. Tab Content 6Author Website:Countries AvailableAll regions |
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