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OverviewThe health care industry in the U.S. is peculiar. We spend close to 18% of our GDP on health care, yet other countries get better results-and we don't know why. To date, we still lack widely accepted answers to simple questions, such as ""Would requiring everyone to buy health insurance make us better off?"" Drawing on behavioral economics as an alternative to the standard tools of health economics, author Douglas E. Hough seeks to more clearly diagnose the ills of health care today. A behavioral perspective makes sense of key contradictions-from the seemingly irrational choices that we sometimes make as patients, to the incongruous behavior of physicians, to the morass of the long-lived debate surrounding reform. With the new health care law in effect, it is more important than ever that consumers, health care industry leaders, and the policymakers who are governing change reckon with the power and sources of our behavior when it comes to health. Full Product DetailsAuthor: Douglas E. HoughPublisher: Stanford University Press Imprint: Stanford University Press Dimensions: Width: 15.20cm , Height: 66.10cm , Length: 22.90cm Weight: 0.544kg ISBN: 9780804777971ISBN 10: 0804777977 Pages: 312 Publication Date: 15 May 2013 Audience: College/higher education , Professional and scholarly , Postgraduate, Research & Scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsHough does an extraordinary job of distilling the literature and providing key insights to help us understand how health care consumers and providers really behave, and how government can formulate better policy. A must-read for anyone interested in the burgeoning field of behavioral economics and age-old questions in health care. --Thomas Rice, Distinguished Professor, UCLA Fielding School of Public Health Hough explains and applies the emerging field of behavioral economics to patient and physician decision making, providing a rationale for seemingly irrational behavior, and its particular usefulness for designing health policies. --Paul J. Feldstein, University of California, Irvine Balancing rigor and policy relevance, Hough shows the application of behavioral economics to health policy in a most compelling way. I liked this book so much, I wish I had written it! --Richard Scheffler, University of California, Berkeley Balancing rigor and policy relevance, Hough shows the application of behavioral economics to health policy in a most compelling way. I liked this book so much, I wish I had written it! --Richard Scheffler, University of California, Berkeley Author InformationDouglas E. Hough is Associate Professor at Johns Hopkins University, where he teaches health economics, behavioral economics, and strategy at the Carey Business School and the Bloomberg School of Public Health. Hough has served as a research economist at the American Medical Association and as a consultant in three health care strategy firms. Tab Content 6Author Website:Countries AvailableAll regions |
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