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Overview"Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing up; but any entrepreneur can tell you that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart, building so many strategic advantages into their products and business that their ""sales"" team didn't have to do any selling--they simply had to show up. In this book, you'll find out what kind of legwork goes into building a mega-success product, and the strategies, methods, and just plain stubbornness that helped two guys from Detroit build a market leader. Garden Fresh Gourmet is now the number-one fresh salsa in the US, shipping over a million units every week to Costco, Walmart, Whole Foods, and other chains--and it all began with two middle-aged guys with negative funds and plenty of ideas. This book shares their journey, insight, and passion to help you build a better business and take it to the top. Garden Fresh Gourmet is an inspiration beyond the journey--the way you run things at the top matters, too. Irrational Persistence shows you how to make tough decisions, live with the sacrifices, and prioritize your values as you build your brand and just keep on going." Full Product DetailsAuthor: Dave Zilko , Chris KayserPublisher: Ascent Audio Imprint: Ascent Audio ISBN: 9798212914574Publication Date: 26 September 2023 Audience: General/trade , General Format: Audio Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationDave Zilko is the former vice chairman of Garden Fresh Gourmet, makers of the #1 brand of fresh salsa in North America and the premier deli supply company in the United States. He is also an operating partner at Huron Capital, a Detroit-based private equity firm that has more than $1 billion under management. Chris Kayser is best known for his portrayal of Ebenezer Scrooge for sixteen years at Atlanta's Alliance Theatre. He has previously appeared at AE in Sailing to Byzantium, Thom Pain, Maritius, and Broadsword. He is an Associate Artist at Georgia Shakespeare, where he has appeared for twenty-three seasons. Tab Content 6Author Website:Countries AvailableAll regions |
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