Overview

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.

Full Product Details

Author:   Bo Edvardsson (Karlstad Univ, Sweden) ,  Per Kristensson (Karlstad Univ, Sweden) ,  Peter Magnusson (Karlstad Univ, Sweden) ,  Jonas Matthing (Karlstad Univ, Sweden)
Publisher:   Imperial College Press
Imprint:   Imperial College Press
Volume:   11
Dimensions:   Width: 15.20cm , Height: 1.80cm , Length: 22.90cm
Weight:   0.445kg
ISBN:  

9781911299714

ISBN 10:   1911299719
Pages:   332
Publication Date:   13 October 2006
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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