Invisible Influence: The Hidden Forces That Shape Behavior

Author:   Jonah Berger
Publisher:   Simon & Schuster
ISBN:  

9781476759739


Pages:   272
Publication Date:   20 June 2017
Format:   Paperback
Availability:   In stock   Availability explained
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Invisible Influence: The Hidden Forces That Shape Behavior


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Overview

"In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. ""Jonah Berger has"

Full Product Details

Author:   Jonah Berger
Publisher:   Simon & Schuster
Imprint:   Simon & Schuster
Dimensions:   Width: 14.00cm , Height: 2.30cm , Length: 21.30cm
Weight:   0.227kg
ISBN:  

9781476759739


ISBN 10:   1476759731
Pages:   272
Publication Date:   20 June 2017
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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This winding exploration of our collective psyche is fascinating... <i><b> The Washington Post</b></i>


-This winding exploration of our collective psyche is fascinating...---The Washington Post


Author Information

"Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He's a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine's ""Year in Ideas."""

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