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OverviewIS YOUR COMPANY ‘INVESTOR READY’? Getting investment is tough. Competition is fierce. There are new start-ups around every corner fighting for their slice of the pie. In this book, Julie Barber shares her proven six-step process to showcase your company at its best and wow your potential investors. The six Investor Ready steps outlined in this book will enable you to: • Communicate your company Vision to investors • Ensure the Structure and Scalability of your start-up supports your Vision • Prove your Market fit and impact • Provide business Numbers that give investors confidence • Build your ideal Investor Profile and find investors who match it • Create a Pitch and Business Plan that will wow potential investors Full Product DetailsAuthor: Julie BarberPublisher: Rethink Press Imprint: Rethink Press Dimensions: Width: 14.00cm , Height: 1.20cm , Length: 21.60cm Weight: 0.255kg ISBN: 9781781334638ISBN 10: 1781334633 Pages: 292 Publication Date: 27 May 2020 Audience: General/trade , Professional and scholarly , General , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction PART ONE An Overview Of Investment 1 Before You Start Do you really need investment? The importance of preparation Your availability to run a raise The advice that’s worth paying for It takes money to raise money The long-term impact on your business 2 What Type Of Finance Is Right For You? The raise stages The four types of investment The debt spectrum Choosing the right route 3 The Equity Investment Landscape How much money is available Emerging trends Equality in investment 4 The Investment Process The four stages of investment What is the Investor Ready Roadmap? PART TWO The Investor Ready Roadmap 5 Step One – Vision What is a business vision? Why investors care about vision 6 Step Two – Structure Basic legalities Business model The importance of team Risks and dependencies Diversity and bias Corporate responsibilities 7 Step Two – Scale Business model scaling challenges Scaling quickly to cope with big clients Scaling options Manage and monitor Product, people, process, assets and technology (PPPAT) The only way to prove it is to do it 8 Step Three – Market Being clear on your brand Product/market fit Defending your market position Go-to-market strategy 9 Step Four – Numbers Financial statements and management accounts Unit economics and other KPIs Forward projections Valuation Cap table The raise 10 Step Five – Investors The other customer The SEIS and EIS Types of start-up investors Creating a raise strategy 11 Step Six – Pitch The golden rules The data funnel Business plan Pitch deck One-pager Data rooms Video Product demos Verbal pitch Practise! PART THREE Beyond the Roadmap 12 What Happens Next? Handling rejection The investor said yes – what next? The legal process The due diligence exercise Finalising the deal Getting back to normal This is day one Acknowledgements The AuthorReviews'This book is a must-read for any founder thinking about fundraising.' John Auckland, TribeFirst Founder Author InformationJulie Barber is CEO at Spark! Consulting and has over 20 years’ experience in business innovation, transformation and winning funding from corporate boards. She uses her experience of being on the ‘buy side’ of corporate investments to help start-ups and scale-ups understand what investors everywhere are looking for. Find out more at www.spark-consulting.co.uk Tab Content 6Author Website:Countries AvailableAll regions |
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