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"What the experts are saying about INVESTMENT ILLUSIONS ""One of the most entertaining, readable, and well-informed books onpersonal investing that I have seen. With erudition and wit,Fridson takes aim at the shibboleths, sacred cows, and snakeoilsalesmen of the personal investing industry. Investment Illusionsis a practical and engaging 'how-not-to' guide."" --Stuart C.Gilson, Assistant Professor of Business Administration, HarvardUniversity. ""Investment Illusions presents much good financial advice and agreat deal of financial history, especially recent financialhistory, in an easy-to-read style. I enjoyed it."" --Harry M.Markowitz, Nobel Laureate in Economics, Marvin Speiser Professor ofFinance and Economics, Baruch College. ""Once in a while, you read a book which makes you think, 'I wishI'd read this book ten years ago.' Investment Illusions is such abook. I found it highly entertaining as well as instructive--thekind of book you pass on to a friend."" --Richard Lehmann,President, Bond Investors Association. ""Illusions can seem tangible and yet be fallacious. As usual, MartyFridson uncovers minefields in some of the most importantinvestment fundamentals in a clever and intuitive fashion."" --TonyKao, Director of Investment Research, General Motors InvestmentManagement Corporation."

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MARTIN S. FRIDSON is a Managing Director at Merrill Lynch & Co.and a member of Institutional Investor's All-America Research Team.He is the author of Financial Statement Analysis, Second Editionand the editor of Extraordinary Popular Delusions and the Madnessof Crowds and Confusión de Confusiones, both published byWiley. Mr. Fridson also serves on the editorial board of FinancialAnalysts Journal.

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