Overview

Investors don’t back entrepreneurs, they back Investable Entrepreneurs Too many brilliant business ideas are killed by poor communication, leaving investors unable to understand the very basics of the business. When it comes to pitching, clarity is key. ‘The Six Principles of the Perfect Pitch’ is a proven process that will help to make your pitch powerful, get you noticed, generate interest and have investors queuing up to help you succeed. Read this book to understand: · The mind of an investor and what they are looking for · What funding assets you need for a successful investment campaign · How to promote your investment opportunity to relevant investors · How to increase your likelihood of success by 30×

Full Product Details

Author:   James Church
Publisher:   Rethink Press
Imprint:   Rethink Press
Dimensions:   Width: 14.00cm , Height: 1.10cm , Length: 21.60cm
Weight:   0.255kg
ISBN:  

9781781334904

ISBN 10:   1781334900
Pages:   238
Publication Date:   31 October 2020
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Reviews

'This book will help you translate your entrepreneurial vision into something investors can get behind.' - Daniel Priestley, CEO and co-founder, Dent Global 'I have known James Church for a little over a year and during that time we have collaborated on several fundraising projects. His book, Investable Entrepreneur, is an excellent guide for every entrepreneur considering raising funds. He sets out a very clear, step-by-step process to creating the perfect pitch document and guides the reader through the key challenges to be addressed and pitfalls to be avoided. If raising equity funding is on your radar, read this book.' - David B Horne, founder and award-winning author of Add Then Multiply 'There is a wealth of knowledge out there about how to create and scale startups; however, there is little information available on how best to position your business to ensure it gets the investment it needs to execute on your vision. Investable Entrepreneur fills this crucial and much-neglected gap for founders and provides a playbook for them to follow. If you are somewhere between concept and Series A on your journey and considering or undertaking fundraising, I recommend you stop what you're doing and read this book before you do anything else, to give yourself the best possible chance at success!' - Conor Svensson, founder and chief executive officer (CEO), Web3 Labs 'As a new business owner setting out on my entrepreneurial journey, Investable Entrepreneur unveiled the world of funding and investments to me for the first time. It enabled me to not only develop a much-needed knowledge in the types of investment and processes involved, but also provided clarity in terms of where I am as a business owner and where my business is in terms of being investable. I now have a clear vision of where I want my business to go and how I'm going to get there. By following the insights shared in this book, you'll give yourself the very best chance of gaining investment.' - John Davies, CEO, 2DegreesKelvin 'James has written an insightful guide to raising investment for founders of startups who are embarking on their fundraising journey. Being able to successfully and efficiently raise the capital you need is an essential part of the scale-up journey. However, it is often undertaken with a lack of awareness and preparation by the founder and the result is that less than 1% of all fundraises are successful. Investable Entrepreneur is an invaluable source of guidance and tips that will enable you to develop and execute a plan that gives you the best possible chances of success. It is also an easy and enjoyable read that benefits from the hundreds of interviews and meetings James has had with investors and founders. - James McKerracher, founder and scaleupologist, ScaleUp Focus 'This is a must-read for any business owner trying to make sense of angel investing and venture capital. James has done a great job of demystifying the space with a clear and jargon-free manual. The book is ideal for any startup owner who's new to raising equity investment from outside investors - an activity which is rife with pitfalls and bumps in the road. James' wealth of knowledge and wide network has allowed him to present crucial learnings from experienced investors which will help the reader to avoid common mistakes.' - James Merryweather, investment manager, KM Capital 'This book is well worth reading, providing invaluable knowledge to new entrepreneurs and veterans alike. Investable Entrepreneur is filled with significant condensed wisdom from James whose business Robot Mascot has developed a highly successful process for unlocking the potential of founders and enabling them to run successful fundraising campaigns.' - Callum Hemsley, CEO and founder, Eloa

‘This book will help you translate your entrepreneurial vision into something investors can get behind.’ — Daniel Priestley, CEO and co-founder, Dent Global ‘I have known James Church for a little over a year and during that time we have collaborated on several fundraising projects. His book, Investable Entrepreneur, is an excellent guide for every entrepreneur considering raising funds. He sets out a very clear, step-by-step process to creating the perfect pitch document and guides the reader through the key challenges to be addressed and pitfalls to be avoided. If raising equity funding is on your radar, read this book.’ — David B Horne, founder and award-winning author of Add Then Multiply ‘There is a wealth of knowledge out there about how to create and scale startups; however, there is little information available on how best to position your business to ensure it gets the investment it needs to execute on your vision. Investable Entrepreneur fills this crucial and much-neglected gap for founders and provides a playbook for them to follow. If you are somewhere between concept and Series A on your journey and considering or undertaking fundraising, I recommend you stop what you’re doing and read this book before you do anything else, to give yourself the best possible chance at success!’ — Conor Svensson, founder and chief executive officer (CEO), Web3 Labs ‘As a new business owner setting out on my entrepreneurial journey, Investable Entrepreneur unveiled the world of funding and investments to me for the first time. It enabled me to not only develop a much-needed knowledge in the types of investment and processes involved, but also provided clarity in terms of where I am as a business owner and where my business is in terms of being investable. I now have a clear vision of where I want my business to go and how I’m going to get there. By following the insights shared in this book, you’ll give yourself the very best chance of gaining investment.’ — John Davies, CEO, 2DegreesKelvin ‘James has written an insightful guide to raising investment for founders of startups who are embarking on their fundraising journey. Being able to successfully and efficiently raise the capital you need is an essential part of the scale-up journey. However, it is often undertaken with a lack of awareness and preparation by the founder and the result is that less than 1% of all fundraises are successful. Investable Entrepreneur is an invaluable source of guidance and tips that will enable you to develop and execute a plan that gives you the best possible chances of success. It is also an easy and enjoyable read that benefits from the hundreds of interviews and meetings James has had with investors and founders. — James McKerracher, founder and scaleupologist, ScaleUp Focus ‘This is a must-read for any business owner trying to make sense of angel investing and venture capital. James has done a great job of demystifying the space with a clear and jargon-free manual. The book is ideal for any startup owner who’s new to raising equity investment from outside investors – an activity which is rife with pitfalls and bumps in the road. James’ wealth of knowledge and wide network has allowed him to present crucial learnings from experienced investors which will help the reader to avoid common mistakes.’ — James Merryweather, investment manager, KM Capital ‘This book is well worth reading, providing invaluable knowledge to new entrepreneurs and veterans alike. Investable Entrepreneur is filled with significant condensed wisdom from James whose business Robot Mascot has developed a highly successful process for unlocking the potential of founders and enabling them to run successful fundraising campaigns.’ — Callum Hemsley, CEO and founder, Eloa

‘This book will help you translate your entrepreneurial vision into something investors can get behind.’ — Daniel Priestley, CEO and co-founder, Dent Global ‘I have known James Church for a little over a year and during that time we have collaborated on several fundraising projects. His book, Investable Entrepreneur, is an excellent guide for every entrepreneur considering raising funds. He sets out a very clear, step-by-step process to creating the perfect pitch document and guides the reader through the key challenges to be addressed and pitfalls to be avoided. If raising equity funding is on your radar, read this book.’ — David B Horne, founder and award-winning author of Add Then Multiply ‘There is a wealth of knowledge out there about how to create and scale startups; however, there is little information available on how best to position your business to ensure it gets the investment it needs to execute on your vision. Investable Entrepreneur fills this crucial and much-neglected gap for founders and provides a playbook for them to follow. If you are somewhere between concept and Series A on your journey and considering or undertaking fundraising, I recommend you stop what you’re doing and read this book before you do anything else, to give yourself the best possible chance at success!’ — Conor Svensson, founder and chief executive officer (CEO), Web3 Labs ‘As a new business owner setting out on my entrepreneurial journey, Investable Entrepreneur unveiled the world of funding and investments to me for the first time. It enabled me to not only develop a much-needed knowledge in the types of investment and processes involved, but also provided clarity in terms of where I am as a business owner and where my business is in terms of being investable. I now have a clear vision of where I want my business to go and how I’m going to get there. By following the insights shared in this book, you’ll give yourself the very best chance of gaining investment.’ — John Davies, CEO, 2DegreesKelvin ‘James has written an insightful guide to raising investment for founders of startups who are embarking on their fundraising journey. Being able to successfully and efficiently raise the capital you need is an essential part of the scale-up journey. However, it is often undertaken with a lack of awareness and preparation by the founder and the result is that less than 1% of all fundraises are successful. Investable Entrepreneur is an invaluable source of guidance and tips that will enable you to develop and execute a plan that gives you the best possible chances of success. It is also an easy and enjoyable read that benefits from the hundreds of interviews and meetings James has had with investors and founders. — James McKerracher, founder and scaleupologist, ScaleUp Focus ‘This is a must-read for any business owner trying to make sense of angel investing and venture capital. James has done a great job of demystifying the space with a clear and jargon-free manual. The book is ideal for any startup owner who’s new to raising equity investment from outside investors – an activity which is rife with pitfalls and bumps in the road. James’ wealth of knowledge and wide network has allowed him to present crucial learnings from experienced investors which will help the reader to avoid common mistakes.’ — James Merryweather, investment manager, KM Capital ‘This book is well worth reading, providing invaluable knowledge to new entrepreneurs and veterans alike. Investable Entrepreneur is filled with significant condensed wisdom from James whose business Robot Mascot has developed a highly successful process for unlocking the potential of founders and enabling them to run successful fundraising campaigns.’ — Callum Hemsley, CEO and founder, Eloa

Author Information

James Church is COO and co-founder of the UK’s leading pitch specialist, Robot Mascot. Their clients are 30 times more likely to raise investment. They are the trusted pitch partner to Crowdcube, Seedrs and SeedLegals. James has helped hundreds of entrepreneurs position their investment opportunity to investors, been featured in Entrepreneur magazine and ran mentoring sessions at Tech Hub, Google Campus, Runway East and the University of East Anglia. Learn more at www.robotmascot.co.uk

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