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OverviewFull Product DetailsAuthor: Tony Curtis , David WilliamsPublisher: Micelle Press Imprint: Micelle Press Edition: 2nd edition Dimensions: Width: 18.00cm , Height: 5.10cm , Length: 24.00cm ISBN: 9781870228244ISBN 10: 1870228243 Pages: 800 Publication Date: 29 June 2001 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction - the business of perfumery; perfumery business environmental analysis; odours, fragrances and odour vocabulary; concepts of fragrance chemistry; aromatic materials I - aroma chemicals; aromatic materials II - materials of natural origins; perfumes and marketing; structure of the creative perfumary house; new produce development and the perfume brief; perfume matching and creation; applications of perfumes I; applications of perfumes II; performance evaluation; perfumery operations; marketing in the perfumery house; the business planning process.ReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |