Overview

This book explores the differences between extrinsic and intrinsic Corporate Social Responsibility (CSR). The former is driven by an assumed positive relationship between CSR activities and financial performance, while the latter stems from a moral duty. These differences can be both banal and profound, because they often depend on definitions and because the scope, purpose, and legitimacy of intrinsic CSR is vague, under-researched, and subject to context. The book discusses the two manifestations of CSR through both applied and conceptual approaches, considering questions such as: Are there any differences? If so, in which areas, aspects, consequences? How do they relate to each other? Which one is better and how could this be identified?In finding answers to the above, the book reflects on the impact the difference has on CSR stakeholders. Furthermore, a closer look at Swiss Small and Medium-sized Enterprises (SMEs) and their culture of democratic decisions, hand-shake quality, prudence, embeddedness in their respective communities, and their willingness to give something back to society allows the limitation, impetus, and the legitimacy of intrinsic CSR to be identified.

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9781527513747

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Stephanie Ursula Looser obtained her PhD in Environmental Strategy at the University of Surrey's Centre for Environment and Sustainability, focusing on Small and Medium-sized Enterprises (SMEs) and their at times unconventional, but sophisticated, approach to Corporate Social Responsibility (CSR). She has published around 40 peer-reviewed papers and several book chapters in English, German, and French. Moreover, she frequently presents her results at state-of-the-art conferences in both Europe and Asia. Currently, she holds a Chair in Sustainable Tourism and Mobility at the Institute of Tourism of Lucerne University of Applied Sciences and Arts, Switzerland, as well as a Research Fellowship at the University of Surrey. By combining these far-reaching networks, she promotes the design and establishment of state-of-the-art courses so as to educate and foster prospective change makers and leaders of the tourism and mobility sector.

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