Overview

The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book offers comprehensive insights into the challenges and opportunities faced, specifically examining the application of the Internet of Things. The authors analyse the benefits and the related threats from the perspective of the participants of the entire supply chain, including consumers. Taking the reader on a journey, this book begins with an analysis of technology use in farming, production, logistics and retailing before delving into the use of digitalization in educating consumers on sustainable consumption practices. The multifaceted analysis of the Internet of Food potential combines science and practice, enriching theoretical analysis with case studies. This book will be of interest to those researching and studying supply chain management, logistics, innovation and technology management and consumption, with a particular interest in the food industry.

Full Product Details

Author:   Anna Rogala (Poznań University of Technology, Poland.) ,  Renata Nestorowicz (Poznań University of Technology, Poland.) ,  Ewa Jerzyk (Poznań University of Technology, Poland.)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   1.390kg
ISBN:  

9781032512600

ISBN 10:   1032512601
Pages:   240
Publication Date:   02 April 2024
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Preface Anna Rogala, Ewa Jerzyk, Renata Nestorowicz Part 1. The Internet of Things in the Food Market The Characteristics, Architecture and Stakeholders of the IoT Ecosystem Marcin Plociennik, Raul Palma The Concept of the Internet of Food Michał Gazdecki, Anna Wielicka-Regulska, Elżbieta Goryńska-Goldmann Using Internet of Things to Support a Sustainable Food System Anna Rogala, Ewa Jerzyk, Renata Nestorowicz Part 2. Implementation of the IoF in the Supply Chain 2.1. Smart Farming Michał Gazdecki, Anna Wielicka-Regulska, Elżbieta Goryńska-Goldmann 2.2. Farming with Use of the IoF Michał Gazdecki, Elżbieta Goryńska-Goldmann, Anna Wielicka-Regulska 2.3. Smart Food Processing Joanna Kobus-Cisowska, Monika Przeor 2.4. Utilizing the IoF for Food Processing Monika Przeor, Joanna Kobus-Cisowska 2.5. Smart Logistics Filip Nowak, Witold Statkiewicz 2.6. Smart Retailing Dominika Kaczorowska-Spychalska Part 3. Consumers’ Approach Towards the IoF Application 3.1. Building Food Awareness András Fehér, Enikő Kontor 3.2. Enhancing Sustainable Food Consumption by the IoF Renata Nestorowicz, Anna Rogala, Ewa Jerzyk 3.3. The IoF in Communication Activities Aleksandra Kaniewska-Sęba, Anna Rogala 3.4. Digitalization in the Food Sector and Consumer Protection Monika Namysłowska Part 4. Perspectives for the IoF Development 4.1. The Opportunities and Threats for IoF Development Marcin Plociennik, Raul Palma 4.2. Challenges in Implementing the IoF in the Area of Marketing Activities Ewa Jerzyk, Renata Nestorowicz, Anna Rogala 4.3. Global Food System Challenges: Can Industry 4.0 Be the Magic Wand? Bettina von Stamm, Anna Rogala

Reviews

Author Information

"Anna Rogala is Assistant Professor at the Department of Marketing Strategies, Poznań University of Economics and Business. Her fields of current research are digitalization in the food and health markets from the perspective of a consumer; shaping sustainable consumption patterns with the new communication technologies; sustainable marketing; food and health literacy as a prerequisite of sustainable consumption behaviours; and behavioural intervention design. She is Head of the research project ""Digitization on the food market and shaping consumer attitudes towards sustainable consumption"" and Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society. Renata Nestorowicz is Professor at the Department of Marketing Strategies, Poznań University of Economics and Business. She specializes in issues related to the marketing of organic and functional food; information behaviours of consumers; the packaging as a marketing message; and asymmetry of knowledge and information in the food market. She is Member of the research projects: ""Digitization on the food market and shaping consumer attitudes towards sustainable consumption"" and ""New bioactive food with programmed pro-health properties"" and Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society. Ewa Jerzyk is Professor at the Department of Marketing Strategies, Poznań University of Economics and Business. Her fields of interest are neuromarketing; food well-being; consumer behaviour (attitudes and predicting behaviour); packaging (labels, claims, multisensory packaging design); and retromarketing. She is Manager of Consumer Neuromarketing Research Laboratory, Member of the research project ""Digitization on the food market and shaping consumer attitudes towards sustainable consumption"" and Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society."

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