Overview

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Full Product Details

Author:   Professor Qiongwei Ye (Yunnan University of Finance and Economics, China) ,  Associate Professor Baojun Ma (Beijing University of Posts and Telecommunications, China)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
ISBN:  

9781787431164

ISBN 10:   1787431169
Pages:   584
Publication Date:   12 December 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Preface Part I: Theoretical Foundation of E-Business Chapter One: Connotations of E-Business Chapter Two: E-Business Models Chapter Three: E-Business Intelligence Chapter Four: E-Business Logistics Part II: Internet+ E-Business Model Innovations Chapter Five: Internet+ Agriculture Chapter Six: Social Business  Chapter Seven: O2O          Chapter Eight: Internet Financing         Part III: E-Business Platform Applications Chapter Nine: Bilateral Markets Chapter Ten: E-Business Platform Information Search Services  Chapter Eleven: Diversity Assessment of E-Business Platform Information Search Services Chapter Twelve: Extraction of Diverse E-Business Platform Information Search Services Chapter Thirteen: Emotional Analysis of Online Reviews on E-Business Platforms Chapter Fourteen: Semantic Searches of Online Reviews on E-Business Platforms Part IV: Internet+ E-Business Projects Chapter Fifteen: Internet+ Resource Enterprises Chapter Sixteen: Mobile Internet Chapter Seventeen: The Business Intelligence System Based on Big Data Chapter Eighteen: The Social Campus Witkey System

Reviews

In the context of China's policy and ongoing practice of integrating computer networks into all aspects of life, Ye and Ma provide students and other readers with a systematic array of basic concepts, theories, methodologies, applications, and development trends in electronic business. They cover the theoretical foundation of electronic commerce, Internet plus electronic business model innovations, electronic business platform applications, and the practice of Internet plus electronic business projects.--Annotation (c)2018 (protoview.com)

In the context of China's policy and ongoing practice of integrating computer networks into all aspects of life, Ye and Ma provide students and other readers with a systematic array of basic concepts, theories, methodologies, applications, and development trends in electronic business. They cover the theoretical foundation of electronic commerce, Internet plus electronic business model innovations, electronic business platform applications, and the practice of Internet plus electronic business projects. -- Annotation (c)2018 * (protoview.com) *

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