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9781138903791

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'In this book Panibratov has made a serious effort to adapt general theories of international business to emerging markets. It provides valuable guidance for both managers of emerging-economy firms and developed-country firms on how to prevail in the others' domain.' - Ravi Ramamurti, Distinguished Professor of International Business and Director, Center for Emerging Markets, Northeastern University, USA This book provides some fascinating examples of how firms from advanced countries addressed the challenges of entering large emerging economies, and how firms from large emerging economies built up their capabilities to expand globally. Their comparison provides useful lessons for managers and academics alike.' - Alvaro Cuervo-Cazurra, Professor of International Business and Strategy, Northeastern University, USA

'In this book Panibratov has made a serious effort to adapt general theories of international business to emerging markets. It provides valuable guidance for both managers of emerging-economy firms and developed-country firms on how to prevail in the others' domain.' - Ravi Ramamurti, Distinguished Professor of International Business and Director, Center for Emerging Markets, Northeastern University, USA This book provides some fascinating examples of how firms from advanced countries addressed the challenges of entering large emerging economies, and how firms from large emerging economies built up their capabilities to expand globally. Their comparison provides useful lessons for managers and academics alike.' - Alvaro Cuervo-Cazurra, Professor of International Business and Strategy, Northeastern University, USA 'While BRIC multinationals have been studied extensively, seldom are they studied together in a comparative manner, a missing link offered by this book. This analysis is based on case studies of selected leading multinationals in each of the BRICs, and offers a fresh look at the global strategies of these firms.' - Lilac Nachum, Professor of International Business, Baruch College, City University New York, USA

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Andrei Panibratov is Professor of Strategic and International Management at the Graduate School of Management and Deputy Director of the Center for the Study of Emerging Market and Russian Multinational Enterprises at St. Petersburg State University, Russia.

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