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OverviewFull Product DetailsAuthor: Andrei PanibratovPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.744kg ISBN: 9781138903807ISBN 10: 1138903809 Pages: 422 Publication Date: 05 January 2017 Audience: College/higher education , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction: Why Do We Continue Reading Books on Emerging Market Firms? Part I. Contemporary Meaning and Context for International Business 1. Four Questions About International Strategy 2. The Rise of Emerging Economies: BRIC and Beyond 3. Sowing Knowledge in Emerging Economies Part II. The Changing View of International Strategy 4. Theoretical Explanation of Internationalization 5. Dynamic Perspective on Internationalization 6. Can Competitive Advantage Cross Borders? Part III. Internationalization from Emerging Markets 7. International Strategies of Brazilian Multinationals 8. International Strategies of Chinese Multinationals 9. International Strategies of Indian Multinationals 10. International Strategies of Russian Multinationals Part IV. What Shapes the Competitive Advantage of Emerging Multinationals 11. Non-Market Strategy Perspective 12. The Irrational Side of InternationalizationReviews'In this book Panibratov has made a serious effort to adapt general theories of international business to emerging markets. It provides valuable guidance for both managers of emerging-economy firms and developed-country firms on how to prevail in the others' domain.' - Ravi Ramamurti, Distinguished Professor of International Business and Director, Center for Emerging Markets, Northeastern University, USA This book provides some fascinating examples of how firms from advanced countries addressed the challenges of entering large emerging economies, and how firms from large emerging economies built up their capabilities to expand globally. Their comparison provides useful lessons for managers and academics alike.' - Alvaro Cuervo-Cazurra, Professor of International Business and Strategy, Northeastern University, USA 'In this book Panibratov has made a serious effort to adapt general theories of international business to emerging markets. It provides valuable guidance for both managers of emerging-economy firms and developed-country firms on how to prevail in the others' domain.' - Ravi Ramamurti, Distinguished Professor of International Business and Director, Center for Emerging Markets, Northeastern University, USA This book provides some fascinating examples of how firms from advanced countries addressed the challenges of entering large emerging economies, and how firms from large emerging economies built up their capabilities to expand globally. Their comparison provides useful lessons for managers and academics alike.' - Alvaro Cuervo-Cazurra, Professor of International Business and Strategy, Northeastern University, USA 'While BRIC multinationals have been studied extensively, seldom are they studied together in a comparative manner, a missing link offered by this book. This analysis is based on case studies of selected leading multinationals in each of the BRICs, and offers a fresh look at the global strategies of these firms.' - Lilac Nachum, Professor of International Business, Baruch College, City University New York, USA Author InformationAndrei Panibratov is Professor of Strategic and International Management at the Graduate School of Management and Deputy Director of the Center for the Study of Emerging Market and Russian Multinational Enterprises at St. Petersburg State University, Russia. Tab Content 6Author Website:Countries AvailableAll regions |
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