Overview

This book offers a wide-ranging and detailed analysis of the strategies for successfully undertaking business internationalization in a global scenario marked by rapid economic, geopolitical and technological change. It analyses the choice of international expansion methods, the organization of foreign branches, Export and FDIs: it will depict the process of evolution of companies in the global economic system. The book offers practical tools and examples useful not only to students preparing to manage a company, but also to entrepreneurs and managers who intend to establish and root their business in the global economic system.

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9788831322447

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is Assistant Professor in International Business Strategies at ESSCA School of Management in Lyon (France). is Full Professor of Economic and Political Geography at the University of Turin where she teaches World Economic Systems and Geography of Financial Markets.

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