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OverviewBased on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations. Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity. The textbook is accompanied by an online resource centre which comprises the following features: Student site: web exercises, weblinks, glossary of terms, multiple choice questions, revision questions. Lecturer site (password protected): PowerPoint slides, revision comments/updates for the textbook, lecturer's guide (explanatory notes and background article guidance for non-research active staff), seminar and discussion questions, exam questions. Full Product DetailsAuthor: Nicholas Alexander (Professor of International Marketing, Aberystwyth University) , Anne Marie Doherty (Professor of Marketing)Publisher: Oxford University Press Imprint: Oxford University Press Dimensions: Width: 18.90cm , Height: 2.20cm , Length: 24.60cm Weight: 0.755kg ISBN: 9780199212828ISBN 10: 0199212821 Pages: 396 Publication Date: 13 November 2008 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: To order Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsThis is the most up-to-date and comprehensive textbook on retail internationalization that I have seen. It is a well-written and insightful book based on the recent research on the subject. Ari Hauhka, University of Vaasa, Finland This is the most up-to-date and comprehensive textbook on retail internationalization that I have seen. It is a well-written and insightful book based on the recent research on the subject. Ari Hauhka, University of Vaasa, Finland Author InformationTab Content 6Author Website:Countries AvailableAll regions |