Overview

International Retailing provides a framework for understanding how different legal, social and economic environments affect the distribution of consumer goods worldwide. From department stores to independent retailers, superstores to convenience stores, the author profiles their environments and retail strategies.

Full Product Details

Author:   Brenda Sternquest
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Dimensions:   Width: 18.70cm , Height: 4.60cm , Length: 23.50cm
Weight:   1.225kg
ISBN:  

9781563671036

ISBN 10:   1563671034
Pages:   612
Publication Date:   01 January 1998
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   9781563674907
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

OVERVIEW * Internationalisation of Retailing * International Culture and Human Behaviour * Retailing in Developing Countries * Licensing, Franchising and Strategic Alliances * Retailing in Multinational Markets RETAILING IN NORTH AMERICA * United States * Mexico and Canada RETAILING IN EUROPE * The United Kingdom, the Netherlands and Belgium * Germany and France * Spain, Italy, Greece and Portugal * Central and Eastern Europe RETAILING IN ASIA * Japan * Overseas China * The People's Republic of China REGIONALISATION INTERNATIONALISATION OF RETAILING * Prognosis for the Future TEXT FEATURES * Detailed Instructor's Guide prepared by Linda S. Niehm and Vanessa Wickliffe of Michigan State University NEW TO THIS EDITION * New chapters covering dress and relationsips, modesty and immodesty, and technological change * Sixty-seven new readings, some previously printed in publications such as The New York Times, Essence, and Psychology Marketing, and others written for this collection * New and updated visuals from popular magazines, newspapers and scholarly journals * Updated examples, references and learning activities OTHER TEXT FEATURES * Instructorr's Guide includes an outline of concepts presented in each chapter, listings of the readings cross referenced to general topics, and methods of implemeting readings in the classroom

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Author Information

Brenda Sternquist is a merchandising management professor at Michigan State University's department of Human Environment and Design. She was awarded the 2004 Outstanding Retailer Education Award from the Center for Retailing Studies at Texas A&M University. She was a speaker at the 2nd annual Greater China Supply Chain Forum where she discussed the redesign of distribution for China's highway system and logistics infrastructure.

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